Shoppers have been promised that they will be able to ‘buy lots and spend little’ when a new store opens in Kettering next week.
Pep&Co will be opening its doors to customers in the Newlands Centre on Wednesday.
Kettering will be the home of the first of 50 stores set to be opened by the new value fashion chain in the next six weeks.
Pep&Co is aiming to challenge the value fashion sector, which is dominated by supermarkets and retailers such as Primark and Peacocks.
It will sell womenswear, childrenswear and homeware.
The Pep&Co Bosses whittled down their final 50 locations from a list of 350 towns and the Kettering store will be one of 14 in the Midlands, including a store also opening in Corby.
Invited guests were given the chance to look around the new store yesterday (Thursday) ahead of next week’s official opening.
CEO of Pep&Co Andy Bond said they wanted to offer discount prices, ‘convenient’ shopping and they are aiming their products at mums and their children.
Prices will start at £1 and the majority of items will be sold for less than £10.
Stock will be changed on a regular basis, with new ranges brought in every eight weeks.
Each store will have between eight and 12 staff and Adrian Mountford, Pep&Co’s managing director, who has worked at BHS, Matalan and Sainsbury’s, added: “It hasn’t been hard to recruit.”
The new Kettering store is due to open at 10am on Wednesday, July 1.