Weetabix hit by poor wheat crop

Weetabix factory, Burton Latimer.
Weetabix factory, Burton Latimer.

Burton Latimer cereal firm Weetabix has cut production of some cereals after last year’s poor weather affected wheat quality.

Weetabix Minis and Oatibix Bitesize have been affected by the wet and cold weather, which the company said had reduced the quality of wheat – much of which is sourced within 50 miles of Weetabix’s headquarters.

The firm says said it was working hard to restore production to normal capacity and has apologised to customers.

A spokesman said: “Unfortunately due to technical issues we have been unable to make Weetabix Minis and Oatibix Bitesize to our exacting standards and have taken the decision to reduce production to resolve the issues.

“This has meant a shortage of supplies of these products to the retailers.

“We apologise for the inconvenience that this may have caused our consumers but assure them of our commitment to make great tasting nutritional breakfast cereals of the highest quality.”

The news does not affect the regular Weetabix cereal.