TRADERS are hoping to feel the love from customers in the coming days as they brace themselves for a final rush for Valentine’s gifts.
This weekend is expected to see a surge in people buying flowers, chocolates, balloons and other gifts for Tuesday.
Lisa Ellson, manager of Glennis and Lisa Florists, Oxford Street, Wellingborough, said Valentine’s is traditionally the busiest trading period of the year.
She said: “Sending flowers is the most romantic thing to do.
“We’ve had a lot of interest in our Valentine’s stock for the past few weeks, and we’re expecting a big increase in customers over the weekend.
“There’s a difficult economic climate out there, but we’ve tried to give our customers as much choice as possible to match their budget.
“We’ve got roses of all colours, chocolates, teddy bears and gifts, so there’s something for everyone.”
Party store Time 2 Celebrate, in Horsemarket, Kettering, has a special Valentine’s section selling cards, balloons and gifts.
Store director Sue Pettit said: “A lot of people leave buying Valentine’s gifts until the last minute so we’re hoping for a rush starting from this weekend.
“We’ve got lots of typical Valentine’s stuff on sale.
“We’ve got boxes that people can fill will little gifts, and we can attach balloons to them too for a nice touch.
“We also sell decorations which tend to be really popular.”
Garry Sherwood, manager of Magnolia The Florist, in Market Street, Kettering, said: “We’ve got a great range of flowers including the traditional roses so we’re hoping for a busy weekend.”