Fuller figures add up for lingerie firm

Deco campaign by Eveden
Deco campaign by Eveden

Lingerie and swimwear designer and manufacturer Eveden has won two prestigious awards.

The firm, which is based in Desborough and is responsible for market-leading brands such as Freya and Fantasie, was presented with two awards at the Midlands BVCA (British Venture Capital Association) Awards.

The event named Eveden the Exit Management Team of the Year after LDC’s, the previous owners of Eveden, sale of the business to Japan lingerie market leader Wacoal.

In January the business announced it was being renamed Wacoal Eveden to reflect the change of ownership.

The BVCA Awards also named Eveden’s chief executive Tracy Lewis, Chief Executive of the Year. This capped a successful few months for Tracy who recently won the Best Consumer Product Business in the Midlands in the Ernst & Young Entrepreneur of the Year Awards as well as UK Private Equity-backed Entrepreneur of the Year.

Tracy said: “I am delighted that Eveden has been presented with the BVCA Midlands award for Exit Management Team of the Year and absolutely thrilled to have been presented with Chief Executive of the Year.

“Winning these awards is testament to our consistent effort and achievement in developing the reach of our brands internationally. On behalf of everyone at Eveden, I’d like to thank the BVCA.”

Eveden will now go through to the national BVCA Awards, which take place in July.

The firm is the UK’s largest lingerie and swimwear design and manufacturer. Its portfolio of brands includes Freya, Fantasie, Fauve, Elomi, Goddess and Huit, making it the market leader of fuller bust and full figure collections throughout Europe, North America and Australia. It specialises in catering for women from an A to K cup.

Eveden is also a major female employer, and has about 400 employees at its base in Desborough, of whom more than 95 per cent are female. It employs more than 600 people worldwide, with offices in London, Paris, New York and Melbourne.

The business designs and develops all of its collections in-house and has an extensive design and product management team.

Eveden offers placements to people who are interested in the lingerie and swimwear industry as well as an apprenticeship scheme providing the opportunity to learn sewing skills and earn a good wage.

Tracy Lewis said: “With the number of jobless women at a 25-year high, employers should recognise and support female entrepreneurial spirit. We are proud to be a major female employer in the UK and are always on the hunt for new male and female talent to join us at all levels of the business.”