Andrea’s website mission to boost children’s health

Andrea Edwards, with her 18-month-old son Bailey
Andrea Edwards, with her 18-month-old son Bailey

A Thrapston businesswoman has launched a new website in the UK aimed at teaching children about issues important to them – like health, education and bullying.

VidaYum is an interactive world of play and learning which aims to teach children about everyday life.

Andrea Edwards leads the UK arm of the business and designed the website which is now being replicated across the world.

She said: “I heard about the company when my son was born and I was wondering what work I could do from home. The founders contacted me and I loved the message they were trying to spread.”

The website delivers magazines, games and videos to users which teach children about mental well-being, healthy eating, ways to protect the environment and personal health.

They are linked to elements of the national curriculum, in particular personal, social and health education, also known as PSHE.

Users sign up to the website and pay a monthly cost to access the games and interactive magazines. A free month-long trial is available by visiting the website and clicking on the relevant link.

For more information visit