Advertising draws firms to county

The campaign poster
The campaign poster

Four firms are moving into Northamptonshire thanks to a successful advertising campaign.

Electric car company Bluebird Performance Engineering is moving to Rockingham. GCRS Ltd, which recycles fibreglass, and gluten-free bakery Incredible Bakery Company have or are now planning to relocate to Northamptonshire.

They will be joined by online retailer Uber Shop, with one other company move also in the pipeline, thanks to inward investment marketing campaign Love Northamptonshire which aims to encourage businesses to relocate to the county with the offer of a Locate grant of up to £20,000 funded by Northamptonshire County Council.

The campaign, which was launched last July, has received significant backing from the county council, the University of Northampton, Northampton Council and a range of local big brands including Carlsberg UK, Weetabix, Avon, Barclaycard and British Gas.

The businesses currently relocating are all getting Locate funding. Funded by the county council and managed by Northamptonshire Enterprise Partnership (NEP), Locate offers grants of up to £20,000 to encourage companies to find a new base or expand into Northamptonshire.

County council leader Cllr Jim Harker said: “This has been a tremendously successful initiative and this emphasises that Northamptonshire has a great deal to offer businesses from a variety of sectors.

“We believe that the county council can play a significant role in using a relatively small amount of public money to attract substantial inward investment.”

Chief executive of Bluebird Martin Rees said: “Moving to Rockingham means we’ll have the right foundations in place to continue to push forward our development of cutting edge electric cars.”