Improved bus links and a new Rushden town centre manager will be installed if the £50m Rushden Lakes plan is approved.
LXB Retail Properties, the company behind the proposed development for Skew Bridge, has pledged a six-figure sum to enable East Northamptonshire Council to employ a Rushden town centre manager.
If the scheme is approved by the council’s planning committee, 20 new shops, a garden centre, drive-through restaurant, visitor centre, hotel and restaurants will be built on the site.
The scheme also includes plans for £2.5m of improvments to the Skew Bridge roundabout and a £1m footbridge over the A45.
LXB development director Jon McCarthy said money woud also be spent on providing direct bus services from nearby towns, including Rushden, Higham Ferrers and Wellingborough, to the lakes.
He said: “We have committed a six-figure sum for a town centre manager, money which will be spent on an individual as well as initiatives and schemes.
“LXB is in discussion with East Northamptonshire Council about writing a job description for a town centre manager – the council will lead that.
“That person’s job will be to make sure that Rushden, Higham Ferrers and Wellingborough all take advantage of the facilities.”
Rushden town centre businesses will be able to make use of advertsing boards at the proposed shopping and leisure park.
Adrian House, chaiman of Rushden Chamber of Trade, said: “It would be useful to have a town centre manager because I am sure we are missing out on some opportuntiies.
“The bus routes are essential for everybody because it is essential that everyone can get to the site, not just the people who have cars.
“The bridge is also most essential because it is a link to the site.”