Asda has apologised after a child who wore one of its clothing items suffered from inflammation that could take years to fade.
A parent, who does not want to be named, bought a jumpsuit from the Northfield Avenue, Kettering, store for his two-year-old daughter at the end of July.
After she complained of sore legs, he then realised the elasticated cuffs had severely dug into his daughter’s legs.
And with the injury still visible, a medical specialist says it could take years to fade.
The father said: “When we looked at her legs it was almost too sore for her to let us touch her at all.
“Her dermatologist diagnosed it as post-inflammation hyper-pigmentation and gave a suggested prognosis of two to three years for it to eventually fade.
“We noticed that when we checked the product review on the website another parent had complained that something similar had happened to her child a month before.
“I believe this was not acted on and this negligence led to my daughter and potentially many other children being injured.”
Asda has apologised for the incident and has now removed the jumpsuit from its clothing line.
A spokesman said: “The safety and wellbeing of our customers and their little ones is of the utmost importance to us, and we take any kind of complaint seriously.
“As soon as we became aware of concerns we withdrew the jumpsuit as a precautionary measure.
“We’re sorry for the upset caused and we’ll be in touch soon.”