The Alfred East Art Gallery, run by Kettering Council, is celebrating a new look after generous funding from The Friends of the Art Gallery and Museum.
The introduction of new signs and banners for the art gallery coincide with the Olympics and the Summer Celebrations being held at the Market Place in Kettering.
They will also mark the start of the gallery’s centenary celebrations next year marking the 100 years that the gallery was built and the life of Sir Alfred East.
Artist Chris Prout, who designed the new look, said: “Personally, I felt that this wonderful cultural offering was underselling itself. Without doubt The Alfred East Art Gallery is the finest environment to show fine art in Northamptonshire. It reaches out to the professional and amateur artist, to students, schools and colleges. It’s a wonderful space but is sadly being passed by.
“My vision was to simply flag this up.
“The signage will direct and inform visitors old and new. Today is the start of something new, something fresh and hopefully the catalyst of greater things to come.”
Friends chairman John Wilson said: “We hope the new signage will create a new brand image for the art gallery and museum complex.
“We expect to support further work to improve the museum’s signage as well, and to have additional signage in other parts of Kettering town centre. In this way we hope to draw in more visitors to the cultural quarter generally.”
Kettering Council head of community services Val Hitchman said: “The Friends of the Art Gallery and Museum and local suppliers have been very generous and we really hope the new look helps further promote this valuable cultural asset in the heart of Kettering.”
Cllr Steve Bellamy said: “The new look for Kettering’s Art Gallery and Museum is really exciting and now provides a better introduction to these cultural icons in the town centre. I would encourage people to come and visit to see first hand what the Art Gallery and Museum have to offer.”
Cllr David Bishop added: “The Art Gallery and Museum are real treasures and I am excited about the new look and hope it helps attract even more visitors to this important attraction.”
Other people who have been involved in the project include On the edge, Rob Chapman, sign printer Artisan, design company Typestart and Caroline Nall.