Keep Britain Tidy is calling on everyone in Northamptonshire to show you love where you live by tidying up your community ahead of the Olympic torch relay.
The charity is urging everyone to get “swept up” in the Olympics fever by making sure footpaths, parks and playing fields are litter-free when the torch passes through the county on Monday, July 2.
The national summer clean-up, Show the World – part of the Love Where You Live campaign – aims to highlight the importance of making the country litter-free at a time when billions of people around the world will be tuning in to watch the Olympic Games.
Seb Coe, chairman of the London Organising Committee of the Olympic Games and Paralympic Games, has given his backing to the new campaign, and said: “In the summer of 2012, the UK will come alive with the Olympic and Paralympic Games. The Inspire programme has been mobilising people across the country for over four years and projects like Show the World are leading the way in helping us to deliver a truly sustainable Games.”
The flame arrived in England on May 19 and is being carried by 8,000 torchbearers through villages, towns and cities across the UK before arriving at its final destination at London’s Olympic Stadium on July 27.
During that time the public will drop 140 million pieces of litter on the streets. In the East Midlands alone, approximately more than 700,000 pieces of litter will be dropped during the five days the torch is in the region.
Phil Barton, chief executive of Keep Britain Tidy, said: “Each year it costs council tax payers £885 million to keep our streets clean. If everyone properly disposed of their rubbish instead of tossing it in the gutter, this money could be spent on improving education and healthcare.
“Whether you can spare 10 minutes or an hour, every piece of litter you pick up will help us to show the world we care about the communities we live in.”
To encourage children to take part, Keep Britain Tidy’s partner, Deliver Change, is offering a special Olympic Flame tree to the first 1,000 schools which organise a clean up and send their feedback to the charity.
Residents who want to make a difference to their local area can do solo clean-ups or get friends, family and their community involved. To register and order a Big Tidy Up kit, complete with tabards, refuse sacks and limited-edition Show the World wristbands, please visit www.lovewhereyoulive.org/showtheworld.
Orders take about seven days to be processed so order today and do your bit before the torch arrives on July 2.