Air ambulance will benefit from claims management firm’s fundraising

National Accident Helpline managing director Russell Atkinson and air ambulance pilot Paul Hogan
National Accident Helpline managing director Russell Atkinson and air ambulance pilot Paul Hogan

A Kettering firm has presented a £2,500 cheque to The Air Ambulance Service after announcing it will be its chosen charity for this year.

National Accident Helpline, which employs 120 people at its base at Kettering Parkway, has announced that the air ambulance will be its new corporate charity partner.

The announcement was made following an employee vote which saw the service receive 71 per cent of the vote from a shortlist of three charities.

The partnership between the two organisations was launched earlier this month with a visit by National Accident Helpline managing director Russell Atkinson to the airbase at Coventry Airport.

Mr Atkinson handed over a cheque for £2,500 towards the company’s year-long fundraising target of £10,000.

During their two-hour visit the workers were able to talk to pilots and medical staff to gain an insight into the vital missions the service carries out on a daily basis.

When an emergency call came in they were able to see how quickly the team can get airborne.

The Air Ambulance Service operates three vital services - Warwickshire & Northamptonshire Air Ambulance, Derbyshire, Leicestershire & Rutland Air Ambulance and The Children’s Air Ambulance which transfers seriously ill babies and children from their current hospital to dedicated paediatric units throughout the UK where they will receive the specialist treatment required to save their lives.

Mr Atkinson said: “All of us who visited the air ambulance airbase were profoundly moved both by the commitment of the teams running the service and the stories of some of the people they have helped.

“Our teams at National Accident Helpline have always been keen fundraisers, but their passion for this cause is really striking, and we are all excited about raising money in support of the lifesaving efforts provided by the air ambulance team.”

The Air Ambulance Service chief executive Andy Williamson said: “We rely on our relationships with our supporters, our ambassadors, our volunteers, the general public and businesses such as National Accident Helpline to keep our helicopters flying and saving critical time for our patients. Our corporate relationships help to raise awareness about our lifesaving work, and generate vital funds to keep us flying wherever and whenever people need us.”

Each rescue mission that the charity’s helicopter teams carry out costs about £1,700.

The National Accident Helpline team will now undertake a series of fundraising challenges to raise a further £7,500 to reach their initial target of £10,000, which would allow the company to fund at least five rescue missions.

The planned events include a quiz night, a Zumbathon and the 167-mile War of the Roses cycle challenge from Bridlington to Morecambe, which takes place in September. The charity partnership will be officially launched at National Accident Helpline’s Kettering headquarters on April 28.

There are more details about the partnership here