Family days out: Cadbury World

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Like chocolate? Then you’ll love a visit to Cadbury World, a place where chocolate comes to life!

With 14 different zones, Cadbury World offers a great day out for families – especially if you like chocolate.

From the moment we handed over our tickets to be scanned before we entered the start of the tour at the Aztec Jungle, we were surrounded by chocolate.

Just in case we were peckish our party of seven was given a Cadbury Curly Whirly and a Cadbury Crunchie each to help settle us in on the experience!

The self-guided tour (where along the way you’ll bump into a pirate at the Journey to Europe zone) takes you through a history of chocolate, how it was discovered and made, as well as learning about the Cadbury Story.

Along our journey we also discovered lots of interesting facts and were given yet more chocolate as we moved around the zones.

There was the unmistakable smell of chocolate in the air as we walked around – even though the packaging plant wasn’t operational on our visit!

There are lots of interactive things adults and children alike can get involved with, while learning too.

And when you get to the Advertising Avenue (keep an eye out for the drum-playing gorilla) and Purple Planet zones (where you can squash Cadbury Cream Eggs and jump on sweets to open the wrappers), you’ll be sure to have lots of fun.

At the Cadabra zone you can also take a little journey in a Cadbury car – a ride on which you’ll be able to have your picture taken, so remember to say ‘cheese’!

At the end of the main tour inside, you’ll finish in the World’s Biggest Cadbury Shop!

So if you’ve got room for more chocolate, you won’t be disappointed.

They also sell lots of Cadbury gifts and the kids were happy to buy their own Freddo and Jelly Baby teddies which I have to say were pretty good value for money.

The Cadbury Caramel Bunny plush toy was also great and took me back to my youth as I remembered the old advert with the bunny in.

To continue the tour after this point, you’ll need to walk around to the back of the building where you’ll find The Bournville Experience, Essence and the large African Adventure play area for the kids.

My eldest two were happy to go off playing while my youngest Ruby had a nap in her pram.

It’s worth noting that Cadbury World is buggy friendly but half way around the tour (before you reach the packaging area), you’ll need to leave the pram at the pram park – but you can just collect it on your way back down the stairs.

It was such a sunny day that the kids played for more than an hour in the play area, which also had a climbing tower.

It was just £3 to climb all four sides of the tower so my eldest, Kai, was eager to give this a go!

All in all, everyone in our party had a great day although I think we overdosed on chocolate as by the end of the day, any urge we had had for eating lots of it at the start of the day had well and truly faded (if only for a few hours!)

Planning your visit

Cadbury advises that you book your tickets before making your journey to Cadbury World to guarantee entry at your preferred time.

Due to it being an indoor attraction, there’s a limit on how many visitors it can have in one day so you don’t want to end up being disappointed by being turned away.

Admission prices for 2013

Adults: £14.95

Children aged four to 15: £10.95

Under four: Free

Family ticket (two adults, two children): £45.80

Family ticket (two adults, three children): £53.75

To book tickets call 0844 880 7667 or book online at to save five per cent off ticket prices.

Opening times

This year Cadbury World is open on most days until December 30, with various opening and closing times. Check the website for details.

Three hours should be allowed for your visit which includes the main exhibition, museum, self-service restaurant, two shops and children’s play area.

Last admission is always an hour and a half before closing time e.g. if last admission is at 4pm, then Cadbury will close at 5.30pm.

Where to find it

Cadbury World can be found in Linden Road, Bournville, Birmingham.

For those using sat nav, use postcode B30 1JR.

Car parking is free.