A new list of unrecognised UK tourist destinations features Oundle as one of the top-ten UK places to visit this year.
The East Northamptonshire town is fourth in a list of ten hidden holiday hotspots alongside Portmeirion in Wales and Tresco Abbey Gardens on the Isles of Scilly.
As lockdown eases, most people will be choosing a holiday on UK shores this year, but recent research shows only one in three will try to avoid tourist hotspots and look for alternatives.
With social distancing and the avoidance of crowds high on people's wish lists for holidays this year, renowned travel guide Lonely Planet and Sony Mobile came up with the list to provide some 2021 travel inspiration and captured images of each town on a smartphone.
Tom Hall, Vice President of Experience at Lonely Planet, said: "London has always dominated tourism in the UK, and for good reason, but the entire country is overflowing with historic sites and natural wonders. The pandemic caused us all to pause and re-evaluate how we travel, and I think now is the perfect time to update that bucket list with some of these under-the-radar places you might have overlooked in the past."
Here's the full top ten
1) Craigievar Castle, Alford, Scotland
2) Portmeirion, Wales
3) Tresco Abbey Gardens, Isles of Scilly
4) Oundle, Northamptonshire, England
5) Benmore Botanic Garden, Strath Eachaig, Scotland
6) Snowdon (Yr Wyddfa) from the quieter Rhyd Ddu Path, Wales
7) Howtown & Martindale, Cumbria, England
8) Lincolnshire Wolds
9) Holkham Beach, Norfolk, England
10) Marshwood Vale, Dorset