Walkers are being urged to collect their sponsorship money after taking part in the annual Crazy Hats walk on Sunday.
To help bolster the fundraising appeal, Northamptonshire-based cosmetics company Avon has donated £5,000 to the charity.
Almost 3,000 walkers took part in the 10th annual event at Wicksteed Park and they are now being urged to collect their sponsor money and also help raise funds for women and their families affected by breast cancer.
Avon has sponsored the Crazy Hats walk for the past five years as part of its ongoing support for breast cancer charities.
Before the walk began, Mark Duncan from Avon Cosmetics presented Crazy Hats founder Glennis Hooper with a cheque for £5,000.
The donation will be used to support Crazy Hats’ ongoing fundraising and bid to raise awareness, enabling the charity to help more women and their families dealing with the effects of breast cancer.
Miss Hooper said: “Avon’s ongoing and unprecedented support of the breast cancer cause over the past 20 years has been truly tremendous.
“As well as making a global impact, it has enabled a small grass-roots charity, like Crazy Hats, to continue to grow.
“This year, Avon’s donation will help us to continue to give support to and secure better treatments for local women affected by breast cancer.”
Mr Duncan said: “This year, Avon celebrates 20 years of leading the fight against breast cancer.
“Now present in more than 50 countries, the Avon Breast Cancer Crusade started right here in Northamptonshire in 1992.
“It was inspiring to see so many local people join together again to support this fantastic charity and cause.
“Having seen a loved one battle with breast cancer, I couldn’t be more proud of and grateful for the efforts of all the people who took part in this year’s walk.”
Marilyn Clapham from the Crazy Hats charity said: “The walk went really well and we are really grateful for all the support we have received.”