The owner of a popular steakhouse is taking the bull by the horns and opening a third branch in the county.
Franks Steakhouse and Franks Hamburger House, both in Wellingborough Road in Northampton, have already made a name for themselves with county diners.
But the distinctive red bull logo can now be seen in a new location with the opening of a third branch of Franks Hamburger House in Station Road, Northampton.
The new restaurant, which is just off the A45 and opens its doors to customers tomorrow (Thursday), has created 12 jobs and brings the total employed across the three branches to 50.
And it is proud to source produce locally, using county firms including Church Farm in Overstone, Farrington Oils, St Giles Cheese, Whites Nurseries in Earls Barton and Nobby’s Brewery.
Owner Tom Hewer said: “We have created a brand with Franks and obviously you get people to believe in the brand.
“All our key staff are with the brand too.”
Mr Hewer said his latest venture gives them the opportunity to appeal to a different market, be more family friendly, offer burgers, steaks and Sunday lunches as well as breakfast at the weekend.
There is also a barbeque area.
Mr Hewer, who invited guests along for a preview of the new Franks on Tuesday, said: “There is a lot more parking here and it is different to be out of town.
“We have got all the villages this side of town.
“We are going to be offering breakfast on Saturdays and Sundays, and everything will be sourced locally.
“We are going to be having a couple of steaks on the menu, and we will also be having a twist on Sunday lunch.
“It’s an exciting challenge.”
A number of big parties are already booked in to try out the restaurant in the next few weeks.
And asked whether he had plans for opening elsewhere in the county in the future, Mr Hewer said: “We are always looking for new sites.”
For more information about the three restaurants visit www.frankssteakhouse.co.uk or follow Franks on Facebook and Twitter.