A supermarket chain has issued a call to arms to a town’s residents, urging them to come and support their plan for a superstore.
The retail giant’s proposal for a Sainsbury’s superstore at Desborough’s Magnetic Park is recommended to be rejected at a Kettering Council planning committee meeting next Wednesday.
Also debated at the same meeting will be an application for a Tesco supermarket on the Lawrence Factory site in Desborough, which officers suggest should be approved.
Now Sainbury’s have taken out a full page advertisement in today’s Evening Telegraph, urging residents to turn up in force to the meeting next week.
The supermarket chain’s regional development executive, Robert Oxley, said: “The committee members need to understand the strength of feeling out there, so I would urge all those who want to see a foodstore at Magnetic Park to show their support at the meeting next Wednesday.
“Our proposals offer an unmissable opportunity to help secure the long-term future of Desborough.
“If localism is to mean anything local people should have their say and deserve to see investment in their town as soon as possible.
“Tesco’s scheme cannot currently be delivered due the Co-op’s existing restrictive covenant, which prevents significant retail development on the Lawrence Factory site. Removing it could involve a long legal process and compensation to the Co-op – costs for which the council has not yet assessed.”
A parish poll in October 2010 in Desborough found that four out of five voters wanted a supermarket at Magnetic Park, which is where Sainsbury’s has applied.
Paula Holmes, secretary of Desborough Community Development Trust, said: “The poll showed the general feeling of the residents.
“I can’t get my mind round the logic that is being applied.
“The Sainsbury’s application will start immediately, will provide us with a filling station, and will stop lorries coming through the town.”