Does anyone really care what David Beckham has to say?
I do not mean any disrespect to the man – he seems like a thoroughly nice bloke and he was once an extremely good footballer.
But do we really need to see him wheeled out for a comment on every single topic?
Since he has stopped playing he seems to appear more than ever.
He is omnipresent on TV, radio, online, in the papers...
And although it always was thus, you could understand it when the pin-up boy of English football was being photographed constantly or being asked whether he felt the three points picked up against FC Dallas were a good three points.
Now, though, no matter what is being discussed it has become compulsory to get the view of Victoria’s other half.
It has got to the stage where you almost expect Robert Peston to say: “The Bank of England’s move to refocus the Funding for Lending scheme is an attempt to turn down the heat under the mortgage market and turn it up a bit in the business lending market.
“Joining me in the studio is David Beckham. David, what are your thoughts on this?”
When Bob Dylan was labelled ‘the spokesman of a generation’ it was because he had a message about how the, er, times were changing. He had something to say.
Beckham, bless him, has not.
I appreciate he has his ‘brand’ to push and that fragrance of his is not going to sell itself.
But he is not a wiseman. He is not a prophet. We do not need his opinion on everything.
He is a thoroughly good chap, he has a nice face, he is very rich and he was once a global star of the football world.
Let us leave at that and not expect him enlighten us about the goings-on in the world at large..