There is a danger that continually drawing attention to the fact the people of Northamptonshire are statistically among the most unhealthy in the country could dilute the message.
There is a danger that those the county council and health chiefs are trying to target do not want to be helped.
There is also a danger that the message is being shouted out to those who simply don’t want to hear it and have absolutely no intention of ever doing anything about it.
But, the county council’s bid to draw attention to the fact we are the fifth most obese county in the country remains admirable and important, and deserves our support.
Speaking as someone who could certainly do with losing more than a few pounds and who undoubtedly contributes to those worrying statistics, it is a message that needs to be repeated time and again.
Obesity not only costs lives, it is a drain on our health services and ties up money that could be so much better spent elsewhere. Which is why the Telegraph, and this particular individual, backs the 20 million steps challenge and the determination the council is showing to deal with the problem. We urge people to take part in the weekend of events from September 5 to 7 and start getting healthy. You might even see me out and about trying to shift some weight and trying to get at least a little fitter.
Neil Pickford, Editor