Twice a year, every year, Northamptonshire Police officers join every other force in the country to launch a drink driving awareness campaign. It is a depressing reality of life in the 21st century that such campaigns are still necessary. But they are.
The summer drink driving campaign this year is focusing on the fact that you could well still be over the legal alcohol limit for driving a vehicle the morning after the night before and should consider this.
You could say that such campaigns and messages are obvious, but it simply does not seem to get through to some people.
In our regular reports of cases dealt with in the area’s courts, we regularly see people fined, banned from driving and even jailed for drink driving. What is most depressing is that, much like every smoker must now know what damage they are doing to their long-term health, every drink driver knows full well that they are breaking the law.
These campaigns must no longer be about education, they must be about enforcement.
It would be impossible to have zero tolerance and catch every drink driver, but it would send a spectacular message if police positioned themselves in such a way that they could test everyone getting into cars parked in pub car parks. Perhaps then the drink drivers would think again.
But perhaps not.
Neil Pickford, Editor