Warning over roadside adverts distracting drivers in East Northants

East Northants Council says signs like these are cluttering up verges and roundabouts in the district
East Northants Council says signs like these are cluttering up verges and roundabouts in the district
5
Have your say

An appeal has been made for people to stop putting up advertising signs on verges and roundabouts which are distracting drivers across East Northants.

More and more signs advertising events, local businesses and clubs are popping up on East Northamptonshire roadsides, on roundabouts and attached to actual road signs.

Not only does it disfigure the countryside, it also distracts drivers

Cllr Sarah Peacock

Many of these are in awkward places or are out of date which means an increase in roadside clutter with no purpose so East Northamptonshire Council is asking people not to put up advertising signs on verges and roundabouts across the district.

District and Rushden town councillor, Sarah Peacock, said: “Signage clutter builds up over time without anyone taking responsibility for removing unnecessary or out of date signs.

“Not only does it disfigure the countryside, it also distracts drivers.

“Some outdoor advertising can provide useful information about facilities available in our community but people still need to think sensibly before putting up a sign so that they don’t fall foul of landowners, drivers and residents who take pride in the district.”

Anyone thinking of putting up a sign or banner is being asked to look at alternative ways of advertising and to consider whether is it legal to put up a sign.

If it is on a highway, such as a roadside verge, it is illegal to place an advertisement sign.

If on adjacent land, permission is needed so people should check who the land belongs to and if they are happy with the sign.

A home-made birthday banner attached to a busy roundabout sign is also illegal.

It can cover important road signs and it can come loose which could cause an accident which you could be liable.

Cllr Peacock added: “Some people might ask why local councils don’t just remove all the signs and the answer is that it’s time-consuming and very costly.

“We need local people to take responsibility for keeping the front door to our communities looking smart and attractive so think twice before putting a sign up.”