Waitrose store backs campaign by Rushden residents to reduce speeding in their town

Waitrose customer services department manager Richard Baker next to the pledge, which is sited on the back wall behind the tills at the Rushden store
Waitrose customer services department manager Richard Baker next to the pledge, which is sited on the back wall behind the tills at the Rushden store

A national supermarket chain has shown its support for a campaign launched by residents to stop speeding in their town.

Action group SlowDown Rushden & Higham was launched to try and stop problems with speeding in Higham Road, the main road which links Rushden and Higham Ferrers.

We are absolutely delighted that Waitrose have shown such strong support for this initiative

Kim Thronger

Campaigners want action to stop the speeding motorists who make their lives a misery with safety, noise and damage to vehicles among their concerns.

Since launching the campaign, they have been asking businesses and organisations in the area to sign a pledge, which states: “We support the Slow Down Rushden campaign and encourage our employees, partners and customers to respect the law and local community.

“We make the pledge to slow down, ensuring that our business is conducted safely, responsibly and considerately with least possible noise or disturbance in the local community.”

The first business to sign and display the pledge is the Waitrose store at Crown Park in Rushden.

The pledge has gone on display on the wall behind the tills and is visible to the 30,000 customers who visit the store each week.

Local resident and acting chairman of the action group Kim Thonger said: “We are absolutely delighted that Waitrose have shown such strong support for this initiative.

“They are a role model for business in the local community, and we are certain that many other local businesses, large and small, will want to follow their very clear lead on the issue of anti-social driving.

“We are about to approach The Crown Estate, owner of the new Rushden Lakes development, and we will be asking them to ensure that all contractors involved in the build, and every business that plans to open in Rushden Lakes, signs the pledge.

“We have also asked Northants Police Safer Roads team to help us get all local schools signed up.

“Headteachers have a key role to play in persuading parents to drive responsibly on the school run.

“Feedback from residents suggests speeding Mums and Dads are a real part of the problem, even though they may not realise it if they’re in a rush.”

Every business and organisation that signs the SlowDown Pledge will be listed on the slowdown-rushden.org website.