Tyre company showcases its products at high-octane speedway event

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A leading tyre manufacturer has chosen Corby’s Rockingham Speedway to showcase its latest products.

Bridgestone UK has promised a high octane event as more than 120 influential traders, dealerships, and members of the media will watch demonstrations of the company’s latest goods.

The event is taking place between Tuesday, September 11, and Thursday, September 13, and will show off the company’s new tyres, including its new Turanza T001 touring tyre and its A001 all-weather tyre.

The event will contain activities, demonstrations, and driving experiences.

Andy Dingley, communications manager at Bridgestone UK, said: “Rockingham offered the optimum combination of first rate, adaptable facilities, a strong customer service team with robust technical understanding, and above all the flexibility to deliver the complex programme we had in mind.

“We’re confident that this is the most suitable venue for us to showcase a broad selection of products effectively to a knowledgeable trade and media audience.”

Five different activities designed to demonstrate the performance and handling characteristics of the different tyres will run in tandem across the circuit, its state-of-the-art wet grip area and Inner Paddock.

Guests will experience everything from a zero pressure run-flat demonstration to a high speed dash through cones on Bridgestone’s high-performance Potenza Adrenalin tyre.

Natalie Rees, Rockingham Speedway’s senior business development manager, said:

“We’re delighted to be working with Bridgestone to create this comprehensive, action-packed event.

“In addition to our central location and modern, multi-faceted circuit, our dedicated event management team has strong experience of organising major automotive events and enjoys a challenge.

“I look forward to welcoming Bridgestone’s guests to what is set to be an event to remember.”