Corby councillors are to set up a new group to promote tourism in the borough and attract more visitors to the area.
At a meeting of the full council on Thursday (September 19) a proposal to set up a local tourism commission, which will also involve local businesses and community groups, was agreed.
The WeLoveCorby initiative, proposed by the council’s Conservative group, aims to give the town’s regeneration a boost by promoting places of historic interest and natural beauty in the borough, as well as its sports facilities and cultural events.
Cllr Rob McKellar said: “We are very lucky in Corby, we’ve got it all – heritage, areas of natural beauty, tradition, sports facilities and wonderful architecture.
“We have deliberately chosen the word commission because we want to include as many organisations as possible.”
Leader of the council Tom Beattie proposed an amendment to the motion, changing the wording to make it a cross party initiative instead of a proposal by the new Team Corby Conservatives. The change was approved.
WeLoveCorby will promote places of historic interest, such as Rockingham Castle and Kirby Hall, Corby’s walking and cycling festivals, which both attract hundreds of visitors to the town, the Pole Fair, Highland Gathering, the Welland Valley Beer Festival and Weldonfest, as well as the borough’s sports attractions which include Rockingham Speedway and the swimming pool.
Its ancient woodlands, the Jurassic Way, the long distance path which runs through the area, The Core theatre and Corby shopping centre will also be promoted to attract visitors.
Some councillors, including Cllr John McGhee, warned that the plan would cost money, at a time when budgets are being cut.
The council’s chief executive Norman Stronach said: “I am very proud of Corby but there will be a cost. Make no mistake about it.
“There will be a cost in human sources and there will be a financial cost.”