Weight loss organisation Slimming World, which has groups across Northamptonshire, has raised £234,000 for the NSPCC.
The fundraising total was reached by the organisation’s slimmers, the consultants who run its groups, and the 250 staff working at its head office throughout 2012.
Slimming World has supported the NSPCC since 2003 and the new total means that during that time the company has raised more than £1.8 million for the charity via its fundraising arm SMILES (Slimmers Making It a Little Easier for Someone).
In 2012 Slimming World, which is the UK’s leading independent slimming organisation, raised money through a range of activities.
Members were sponsored to lose weight in a summer slimathon, with Slimming World donating an extra £1 for every 1lb lost, and also took part in sponsored walks, runs, swims and bike rides.
Six members ran the Virgin London Marathon 2012 for the NSPCC and a percentage from the sale of all Slimming World recipe books was donated to the charity.
A range of fundraising events were also held at Slimming World’s head office, including a mini Olympics in June.
NSPCC account manager Fiona Kearney said: “I would like to say a massive thank you to everyone at Slimming World for their committed support which has helped to raise a staggering £1.8 million for the NSPCC since 2003.
“Their extensive fundraising efforts created a great partnership which involved Consultants and members raising money for the charity through various activities.
“The amount raised in 2012 alone was incredible and will make a huge difference to the NSPCC and its ongoing work with abused and vulnerable children across the UK, including in Derbyshire.”
Jo Mather, Slimming World’s charity coordinator, said: “We are absolutely thrilled to be able to give the NSPCC such a fantastic sum this year.
“We’re so proud of all of our members, consultants and staff and their fantastic fundraising efforts over the last 10 years.
“It is incredible that we are able to say we’ve raised £1.8 million to help support the NSPCC’s work with vulnerable children.
“This year Slimming World members and consultants have voted to support Cancer Research UK, but the NSPCC will always be very close to our hearts and our chair and founder Margaret Miles-Bramwell remains a patron of the NSPCC and Full Stop Partner.”