A new range of handmade preserves and chutneys made in Bulwick, near Corby, has been snapped up and rolled out at 24 Asda stores in the Midlands.
The Best in Show range is the result of a collaboration between the supermarket chain and the local producer, Camille Ortega McLean, owner and founder of The Pickled Village, Bulwick.
It is being sold in Corby’s Asda store, as well as branches in Kettering, Rushden and Peterborough.
Camille said: “We have been working closely with ASDA to develop the Best in Show range and we’ve had a lot of fun in the process. We are delighted to be able to reach a new audience through this new association.
“What’s just as exciting is the growth of the business and the opportunity to create more local jobs for local people, plus our village shop, where the business really began and which we adore, is now more sustainable. We’re very much looking forward to the next 12 months if they are as productive as the last 12 have been.”
Camille’s recipes have been pared down and the packaging has been made smaller and simpler to create a keener price.
The range includes The Virgin Mary Chutney, The Windfall Chutney and The Gentleman’s Marmalade.
The brand new deal with Asda caps an exciting 12 months for the The Pickle Village, which is has also won a contract to supply its premium range to businesses in Dubai.
The expansion of operations will also see the company move to larger premises in October to help with the increased demand for its products – more than 5,000 extra products per week are being sent to Asda alone.
Alison Sawyer, local sourcing and technical manager for ASDA, said: “Our customers are increasingly seeking locally sourced products and we’re looking to develop solid relationships with local producers that will be beneficial both to them and our customers, while also adding real value to our business.”
Camille has years of expertise making preserves of all kinds.
Through constant feedback from customers in Camille’s shop, Bulwick Village Stores, as well as at game fairs and farmer’s markets, she improves and refines her recipes.
The Pickled Village always picks tongue-in-cheek names for its products such as The Red Rapscallion and The Undecided.
Other stockists of The Pickled Village include Waitrose, Harvey Nichols, Beckworth Emporium and Mad Jacks Deli.