The team which has organised events to promote Wellingborough town centre is hoping to secure re-election to continue with its work for the next five years.
The town’s Business Improvement District (BID), which is paid for by town centre businesses and stages promotions and events, is up for re-election for a new five-year term during April.
The organisation, through its Discover Wellingborough campaign, has helped promote the town centre, with a notable highlight being shoppers reporting an improved shopping experience in a survey last month.
John Cable, BID manager, said: “Since the BID launched in 2011, there has been a constant stream of events, promotions and activities which have all given people reasons to visit Wellingborough town centre.
“Events like the medieval festival and the beach have brought a new lease of life to Wellingborough, showcasing our great town centre to thousands of visitors and giving our people more reasons to support their local traders.
“Wellingborough with the BID has given the town a major boost. We now have the opportunity to build on what we have achieved and guarantee another five years of a busy town centre.”
As well as the high-profile events paid for by the BID, including the medieval festival, the beach and Christmas lights switch-on, it also provides a website directory, mobile phone discount app and the recent Little Book of Offers.
More than 120 businesses also use the recycling services provided by the BID, which represents an average saving of £520 annually and is much lower than their BID contributions.
Neil Waite, owner of Captain Neil’s Toy Chest, in High Street, said: “I’m all for the BID because it has made a huge difference to the town.
“My customers were all talking about the medieval festival and the beach.
“Without these events the town would have been dead – they brought a bit of life to Wellingborough.”
Paul Thompson, owner of Mobile Radio Services, in High Street, added: “The BID helps us with recycling and as far as the town centre is concerned it does an excellent job in raising the profile through events and promotions.”