Motorists breaking the speed limit are being targeted this week as Northamptonshire Police supports Brake’s Road Safety Week.
The charity’s annual campaign is focused on getting road users to slow down, particularly near homes, schools and shops.
In support of the week, which has the theme ‘slower speeds = happy people’, Northamptonshire Police will be working closely with partner agencies to increase enforcement operations, visit schools to talk about road safety and carrying out parking patrols near schools.
Deputy Chief Constable Suzette Davenport, who is also the Association of Chief Police Officers (ACPO) lead for roads policing, said: “The Brake campaign is a great way for us to work with our partners to highlight the importance of road safety through education and enforcement.
“Northamptonshire has seen an increase in the number of people killed on our roads this year, so it is vitally important that people do all they can to keep safe on our roads.”
Officers from the Operations Tactical Unit will be working alongside colleagues in Safer Community Teams, the Safer Roads Team and the Special Constabulary to tackle speeding motorists throughout the county.
Members of Community Speedwatch will also be out and about during the campaign monitoring the traffic where they live.
As well as focusing on roads where speeding is known to be an issue, officers will be visiting schools to speak to children about the importance of road safety during assemblies.
They will also be enforcing parking restrictions outside schools.
Inspector Nigel Rickaby, from the Operations Tactical Unit, is organising the operation.
He said: “We are working alongside partners to ensure a joined-up approach in educating people about road safety and the potential consequences of their actions.
“As well as our officers visiting schools and taking part in enforcement activity, representatives from Northamptonshire County Council and Northamptonshire Fire and Rescue Service will be delivering educational courses to students across the county.
“They will also be using their own speed indicator devices to assess the speeds motorists are travelling.”
Officers will be visiting speeding hotspots across Northamptonshire throughout the week to enforce the speed limit.
Inspector Rickaby said: “Our officers tackle motorists breaking the speed limit on a daily basis as part of our Fatal Four campaign.
“However, we hope this focus of activity throughout the week will help to further bring the seriousness of the issue to the forefront of people’s minds.
“Driving faster than the speed limit can make the difference between life and death.
“It is important that motorists don’t view speed limits as targets and make sure they drive appropriately to the conditions they are faced with.”
Cllr Andre Gonzalez De Savage, county council cabinet member for infrastructure and public protection, said: “We are committed to reducing casualties on the county’s highways and continue to work with our partners to achieve this.
“Brake is an excellent campaign that uses a mixture of enforcement and education to help reduce speeds on the county’s roads.
“I’m delighted that we’re all working together to achieve something which is important to everyone.”
Chief Fire Officer Martyn Emberson said: “Educating people on a range of safety matters including the perils of speeding is one of the key roles of the Fire and Rescue Service and I’m delighted to be playing a part in this very important initiative.
“We’re all in agreement that we need to work together to make sure that the county’s roads are safe for everyone and Brake is a great way to do this.”
To find out more about ‘slower speeds=happy people’, visit roadsafetyweek.org.uk.
The Northamptonshire Police Operations Tactical Unit’s Fatal Four campaign focuses on the four most common offences which can contribute to a serious injury or death on the roads.
The four offences are speeding, mobile phone usage, not wearing a seatbelt and drink driving and the force aims to reduce the number of these types of offences committed on Northamptonshire’s roads through enforcement, education and communication.