Staff at pubs and businesses across the county will be wearing T-shirts promoting Northamptonshire Police’s drink-drive campaign during December after its launch at The Race Club in Corby.
Over the coming weeks, officers will carry out regular roadside operations to catch people driving with alcohol in their system.
A number of intelligence-led operations will also be held to clamp-down on people who are known to drink and drive.
PC Chris Gray from the force’s Safer Roads Team, said: “We’ll be targeting everyone who risks drink-driving in Northamptonshire over the Christmas period, not just those who think it’s safe to drive home from the pub, but those who think they’re fine to drive the morning after, when they’re actually still over the limit.
“People need to think about either identifying a designated driver who won’t drink to take them home at the end of the night or getting public transport.
In December last year, there were 82 drink-driving arrests made across Northamptonshire over the Christmas period.
Those who are found guilty of drink-driving face up to six months in prison, a large fine or a driving ban for at least a year.
Drivers who are found guilty of causing death by careless driving while drunk can get up to 14 years in prison, an unlimited fine or a driving ban for at least two years.
To help raise awareness of the dangers of drink-driving, dozens of pubs across the county will display warning posters over the festive season and bar staff will wear anti drink-driving T-shirts.
A new text line has also been set up for people to send information about drink-drivers to after the launch at Corby’s go-karting centre.
People who have concerns about drink-driving can send a text to 0780 000 5554.
Alternatively, they can call police on 101 or dial 999 in an emergency.