Plans for a new retail and leisure hub which could create up to 200 jobs have been submitted.
Regeneration specialist St Modwen has applied to Wellingborough Council for planning permission for a new discount foodstore along with shop units and a drive-thru restaurant on the site in London Road, Wellingborough.
It is hoped the new stores will complement the existing shopping and catering offer both in the town centre and at the Castlefields Retail Park across the road, which is already home to various national retailers including M&S Simply Food, B&Q and Pizza Hut.
New vehicle and pedestrian links to improve access to and from the town centre have also been proposed, along with parking for cars and cycles, and landscaping of the site.
Gary Morris, senior development manager at St. Modwen, said the site had the potential to provide about 200 jobs, and that there had already been strong interest from well-known retailers.
He said: “Wellingborough is currently seeing a great deal of new investment, creating a real opportunity to bring this site back into use as a new retail and leisure hub which supports growth prospects for the town centre as a whole.
“The site’s location on one of the main approaches to the town centre and its links to existing shopping in the area mean that we’re confident that we can attract new retailers to the development and create a destination of choice for the people of Wellingborough.
“We have already had strong interest from national companies and hope to announce some good news on lettings in the coming weeks.”
St Modwen bought the 3.4 acre brownfield plot in October last year.
Previous businesses on the now derelict site have included Whitworth Bros Bakery and Knapp Tools.
County-based property agent Prop-Search is acting for St Modwen on the development and director Simon Toseland said the plans had already received support from the town’s business community.
Mr Toseland said: “Previous development proposals for the site have proved unsuccessful meaning that investment in jobs and local facilities has not been delivered.
“With St Modwen’s regeneration expertise and nationally recognised reputation, there’s no doubt that this exciting new project can become a reality.”