A new Corby business specialising in personalised photographic giftware has received free market research worth £1,200 from Growing Corby.
PhotoPlus, in Elizabeth Street in the town centre, was set up by brothers Bipin and Mahesh Karsandas less than 10 months ago.
As part of its free business growth initiative, which also includes grants, innovation coaching and an internship programme, Growing Corby provided free market research to PhotoPlus through The University of Northampton.
Bipin said: “Mahesh and l have worked together for the last 25 years but when you first start out it can be very daunting.
“While we’re having a good first year so far, it’s difficult to know what to focus on and whether what you are doing is right.
“That’s why we were so interested in the free market research provided by Growing Corby.
“We are shortly launching a website to attract more customers in Corby and beyond and we’ve received valuable information from Growing Corby which will help us understand our potential customers better and develop an online business.”
Nick Bolton, founder of Electric Corby which launched the Growing Corby business growth programme in April, said: “Market research is expensive but is also crucial when starting a new business or exploring new markets.”
Bipin and Mahesh were introduced to Parag Singh, a market research expert at the university, who helped them identify key market trends and devise a social media plan to engage customers.
For more information on what Growing Corby could offer you, visit www.growingcorby.co.uk.