Every year town bailiff Robert Denton rides around the town on horseback reading Rothwell’s ancient charter, the proclamation.
Mr Denton tours the town’s pubs on horseback, reading the charter at each stop. After each reading, a scuffle takes place in which dozens of people attempt to grab medieval weapons known as halberds which are carried by the bailiff’s minders.
The proclamation celebrates King John’s 1204 charter giving permission for the town to hold a market and fair. It is read at at nine points around the town from 6am.
Every year Rowellians turn out in force to follow the reading of the proclamation around the streets.
Afterwards tradition dictates that they head indoors to enjoy traditional Rowell Fair breakfasts.
Many also drink the traditional drink of rum and milk at cafes and pubs across the town, which always open early for the special occasion.