Oliff’s life

Winning is not a dirty word any more, says Richard Oliff

Winning is not a dirty word any more, says Richard Oliff

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There really are no more words left to describe the object of world attention that took place in Britain for two weeks this summer.

One has to visit the thesaurus just to see if any may have been missed. My search proved futile.

Superlative just about covers it. The Games gave us a glimpse of a British spirit that I think surprised itself.

Under the glare of the finest daily scrutiny, the 2012 British Olympic Games proved, without doubt, that our nation is excellent at rising to any challenge or occasion.

The real Olympic legacy is the supreme and genuine examples of role models that have worked, trained and prepared so well for, dare I say, winning.

Role models who don’t earn £100,000 per week, head off to world cup finals and haven’t come home with a winner’s smile for 46 years.

Role models that don’t sit around in a big brother house essentially doing nothing yet becoming household names.

Role models who don’t have books published in their name, written by ghost writers, and all because they look good in front of a camera displaying their assets which have been enhanced by excessive amounts of plastic surgery.

For the first time in years I heard British people saying that it’s OK to win. Winning is not a dirty word.

It produces results. It seems to me that this is an unmissable opportunity for a positive rethink of values and a blanket removal of all things “acceptably moderate”.

Even in the banking world some people have been outrageously rewarded for failure. Sickening. Congratulations Team GB.

Now, here’s a question. Will our sporting media finally wake up to the fact that there’s more to our sporting spirit than football, racing tips and a smattering of rugby?

Well, the sheer will of a winning legacy might, just might, change so many things. Watch this space.