A new NSPCC campaign, Share Aware, aimed at helping parents keep their children safe online is being backed by Northamptonshire Police.
The campaign has been designed to help parents and carers of children aged eight to 12 – the age at which they start doing more online, become more independent and use a greater range of devices.
The campaign aims to encourage them to have conversations with their children about keeping safe.
A spokesman for Northamptonshire Police said: “Having conversations from a young age can help build trust and openness and get preventative messages across.
“However, many parents feel confused by the internet and out of their depth in understanding what their children are doing online and what the risks might be.”
The Share Aware campaign directs parents to a range of new resources, including Net Aware, a simple NSPCC guide to the social networks, sites and apps children use – as rated by parents and young people themselves.
There is also a downloadable guide and a hard copy booklet for parents, containing top tips for keeping your child safe online, as well conversation starters to help parents have conversations with their children.
The spokesman added: “The guide has three main purposes. First, to provide an overview of sites, apps and games that children and young people use from a user-perspective;
“Secondly, to give parents the confidence to facilitate balanced and informed conversations about what their children are doing online.
“And finally, to encourage parents to look at social networking platforms themselves and form their own views about the appropriateness of popular sites for their children.”
The Share Aware campaign will also include two animations that will be shown on prime time television and on digital spaces, both of which have a serious message about children who share too much about themselves online.