People in Northamptonshire are being challenged to lay off the booze for a month to raise money for Cancer Research UK as the charity launches its latest fundraising campaign, Dryathlon.
Men and women in the county are being asked to pledge now to give up alcohol in January and raise money for vital research into cancer.
People are being asked to seek sponsorship for their teetotal month, or donate the money they would have spent on alcohol to the charity.
For those who don’t feel they can commit to the full four weeks there’s the opportunity to purchase a Golden Pass, for a suggested donation of £15, which allows the owner to take 24 hours off the self-imposed alcohol ban to enjoy a wedding, birthday or a night out.
Jane Redman, Cancer Research UK’s spokesperson for the East Midlands, said: “We wanted to explore the concept of willpower as we launch Dryathlon because we know that getting people in the East Midlands to go dry for January is going to be a challenge for some, and it will take an element of willpower to succeed. We’re encouraging everyone to commit to Dryathlon in December, knowing they will have a challenge ahead of them for a good cause when their willpower picks up on New Year’s Day.”