New modern signs are set to be put up to welcome people to Wellingborough.
New contemporary signs welcoming people are set to replace old signage at major gateways into the town, on roads such as London Road, Northampton Road, Sywell Road and Finedon Road, and will also be put in place on roads at the edge of the borough such as the A509 to tell drivers when they are entering the Wellingborough borough.
Wellingborough Council papers on the plans say the gateways into the borough and town are “not defined or attractive” at present.
The documents say this gives visitors and people who live in the area a “poor perception” and means the opportunity to promote Wellingborough to people passing through is missed.
A total of 16 new signs are set to be put in place – eight will replace old signs at routes into the town centre and eight new signs will be put in place at sites on the boundary of the borough.
A total of £20,000 was assigned last year from the council’s capital fund, which must be spent on improvement projects rather than day-to-day running of services, for the project.
Cllr Graham Lawman, chairman of the council’s development committee, said: “We want people that live here, people that are visiting and people that are simply passing through to have a good impression of Wellingborough.
“Attractive and well-maintained signs that clearly state the borough and town boundaries can help with that.
“We have a lot of exciting plans and high aspirations for Wellingborough and we need to promote ourselves better.
“It’s all about pride – by taking all these smaller steps to help our residents feel proud of where they live, it enhances the work that’s being done to reduce litter and anti-social behaviour. If we give people a good place to live, they treat it with respect.”