A NEW shop which aims to help brides and grooms make the happiest day of their lives perfect without breaking the bank is set to open today.
Opening the shop, Elegantly Hitched in Midland Road, Wellingborough, is the realisation of a long-held dream for Karen Fletcher.
Mrs Fletcher, 43, said she had the idea for the shop after she saw the huge sums wedding and bridesmaid dresses were sold for when she got married.
She said she aims to offer brides a choice of nice dresses which also provide good value for money.
Mrs Fletcher said: “It’s just been an ambition. I’m getting older and I thought, now’s the time to do it. I have got to do it before I am 65 and look back and think ‘I should have done it’ – you have got to follow your dreams.
“The shop is bridal and bridesmaid dresses at the moment, as well as prom dresses, tiaras and accessories, and it will go from there hopefully.
“Anything with wedding in the name, it triples in price. The idea is that the not-so-fortunate who want to have a really nice wedding and can’t afford an expensive wedding dress can afford one for a few hundred pounds.
“That’s the main reason I am doing it, so people who haven’t got the money – especially with the recession – can get married and have a lovely day.”
Mrs Fletcher works full-time for East Midlands Trains and will be opening the shop on an appointment-only basis in the week, with general opening on Saturdays.
She said she was nervous about becoming a shopkeeper for the first time but was looking forward to opening the shop to the public.
Elegantly Hitched will open for the first time today from 10am to 3pm and will open from 10am to 6pm on Saturdays thereafter.
To book an appointment to visit the shop on a weekday call Mrs Fletcher on 07715 415438.