Cinema bosses are celebrating after the leisure attraction notched up more than 100,000 admissions since opening last summer.
The Savoy cinema in Corby is proving to a blockbuster attraction after hitting the milestone since rolling out the red carpet six months ago in July.
We want to be community-based and give people what they wantTarek Temrawi
Star Wars: Episode VII and Spectre lead the way as the most popular films so far, but a series of superhero movies due for release this year are expected to keep people coming through the doors in the coming months.
Another milestone recently achieved was 10,000 likes on the cinema’s Facebook page.
Its followers range in age from 16 to 50 and while the majority of them are Corby-based, there is also support from further afield with 3,000 followers from towns including Kettering, Northampton, Market Harborough and Leicester.
Marketing consultant for the cinema, Tarek Temrawi, said: “By Friday we had 100,000 admissions, which is great.
“And we have just reached the milestone of 10,000 likes on our Facebook page which we are really happy about.”
As well as films, the cinema has shown various other presentations including theatre, ballet and opera as well as documentaries on sporting stars such as Ronaldo and A P McCoy.
It has also hosted more than 80 private parties and a FIFA 16 gaming event last year proved popular.
Cinema bosses are keen to be part of the community, such as being involved with Corby Big Film Week in October, and they want people to get in touch if they have a specific request which the cinema may be able to help with.
Tarek said: “We have been approached for one-off parties that either combine our kids party deals with our console party deals or even entirely new ideas for parties like horror fan screenings and group meetings.
“We are an independent and it is such a flexible cinema so we are not tied down by anything.
“We want to be community-based and give people what they want.”
As part of this, the cinema has worked with the University of Northampton and students from the marketing and entrepreneurship BA course are currently working on a project to market the cinema to people aged 65 and over.
And if cinema bosses like any of the ideas, they could become a reality.
Looking ahead, Tarek said they are hoping a new loyalty card scheme where customers can earn points for money they spend there to go towards the cost of food and drink will be popular and they are looking forward to a number of superhero films due out later this year.
Tarek said: “We have a lot of superhero movies coming out.
“They have been so well hyped and everyone is asking about them so we are expecting each one of them to do well.”
The big superhero films coming out this year are Captain America: Civil War, Deadpool, Batman vs Superman and Suicide Squad.
The Savoy’s top 10 films so far:
1) Star Wars: Episode VII – 15,839
2) Spectre – 11,714
3) Inside Out – 6,467
4) Hotel Transylvania 2 – 5,203
5) Hunger Games: Mockingjay Part 2 – 3,950
6) Minions – 3,735
7) Daddy’s Home - 3,735
8) The Good Dinosaur – 3,047
9) Legend – 2,650
10) Mission Impossible: Rogue Nation - 2,171