Wellingborough’s annual medieval festival helped bring thousands more people to the town, organisers say.
Footfall figures have revealed a total of 29,554 people visited Wellingborough over the weekend of June 27 and 28, compared to 22,059 the weekend before.
This means an extra 7,500 extra people came into the town centre, a 34 per cent increase in visitors compared to the previous weekend.
It was the third time the town centre had staged the medieval festival, with shoppers flocking to Wellingborough to enjoy a weekend of special events.
The festival was organised by the Wellingborough Business Improvement District (BID), which is paid for by businesses and works to promote the town centre through the Discover Wellingborough campaign.
BID manager John Cable said: “Our third annual medieval festival proved to be a tremendous success, allowing us to attract over 100,000 people to the town over the course of the week.
“Wellingborough witnessed a 34 per cent week-on-week increase in footfall over the weekend, demonstrating just how effective the event was in attracting more shoppers to the town.
“The event was a great chance to remind people of the incredible features Wellingborough town centre has, including our array of independent traders, green spaces, historic buildings and free parking.”
Not only did the event help to boost the local economy, but it allowed businesses to get in on the action as well.
The Golden Lion, in Sheep Street, went back in time and staged a medieval banquet, while fancy dress hire shop House of Fun, in High Street, stocked an array of medieval-themed costumes.
The Hind, also in Sheep Street, got into the spirit by having its signature ‘Feast for a King’ food and drink specials.
The festival took place throughout the town centre and in Croyland Gardens, Tithe Barn Lawns, All Hallows Church and the churchyard.