Kettering firm completes festive order for Waitrose

New Vision of Kettering has helped create packaging for the Waitrose Belgian chocolate and after dinner coffee selection
New Vision of Kettering has helped create packaging for the Waitrose Belgian chocolate and after dinner coffee selection

New Vision Packaging has given Waitrose an early Christmas present by completing work on its own-brand festive confectionery offering.

It is the seventh consecutive year that the Kettering-based packaging design and sourcing specialist has worked alongside the retailer.

Once again, New Vision Packaging was tasked with creating the structural packaging for the retailer’s core range, which includes such products as sugared almonds and chocolate brazils.

However, 2012 marks the first year that New Vision has been appointed to work on the premium range as well, representing the company’s ability to source materials competitively in the UK.

The premium offering is made up of two products – a Belgium chocolate assortment and a collection of coffee flavoured chocolates.

New Vision completed the contract in the space of five months, with products now due to be rolled out in Waitrose stores.

Stephen Shortland, managing director at New Vision Packaging, says that feedback from the client has been overwhelmingly positive, and added: “We have a long-standing relationship with Waitrose and they’ve been with us since the company started in 2006.

“It’s rewarding that they come back to us year-after-year and that we’re now in a position to handle the premium range too.

“As part of the process, we send samples of our work to the company that oversees all of Waitrose’s packaging, for quality control purposes.

“Not only did we meet the grade, they were so impressed with what we achieved that our work will now be used to set the standard for other categories too.

“You couldn’t really ask for a better result from one of the UK’s leading retailers.”

Karen Graley, manager packaging and reprographics at Waitrose, said: “Over the years we have been really pleased with the work New Vision has carried out for us and the development of our seasonal selection this year has been fantastic.

“They are very easy to work with, have an open mind when it comes to development, and we look forward to working with them further to achieve the challenging packaging targets we have set ourselves.”

Waitrose, which has a store in Rushden, is part of New Vision Packaging’s extensive confectionery client portfolio.

The company supplies packaging to some of the biggest names in the industry, including Thorntons, Cadbury, Elizabeth Shaw and Burnt Sugar, and is an approved supplier for many of the UK’s major retailers.

For more information about New Vision Packaging, visit