Supermarket staff say their aim to collect a ton of rubbish from nearby streets is designed to give something back to the community.
A number of sites in Kettering – as well as some others as far afield as Thrapston – will be visited by staff from the town’s Asda store in Northfield Avenue.
The areas of focus include Wicksteed Park, A14 verges between Rothwell and Thrapston, the A43 between Rothwell Road and Stamford Road and the Grafton Underwood roads from Weekley and Geddington.
In April, the Telegraph unveiled some of the grot spots in the north of the county – with taxpayers in Northamptonshire having to pay more than £650,000 to clear up the thousands of flytipping incidents reported every year.
And the team has collected more than 300kg of litter from just one of the sites identified by the Telegraph – Violet Lane in Rothwell.
Store manager Scott Melville said staff would particularly concentrate their work in Northfield Avenue, the road in which the supermarket is situated, but would also go out to the other areas identified.
He said: “It’s something we started doing as part of our community project.
“We take a lot out of the community in monetary terms and our products cause a lot of the litter.
“It’s about trying to keep our community litter-free and give a bit back in the meantime.
“We find it worthwhile.”
Mr Melville said some members of staff even pick up rubbish in their own time and on days off.
He added: “We try to recycle what we can as well.
“We are trying to send less back to landfill.”