MODEL behaviour has led to a sporty teenager being picked as the face for a cosmetic company’s national campaign.
After a photoshoot with star photographer Rankin, Jess Anderson, 13, from Oundle, is starring in Dove’s ‘self esteem programme’ alongside an Olympic skier, an author and the founders of Everywoman.
Jess, who was chosen as a role model because she represents the county with the British Kids Ski Team, said: “When my mum told me I thought she was joking at first.
“I was like: ‘Oh my God.’ I was really excited.”
The British Ski Team suggested Jess as a role model after Dove invited British Winter Olympic hopeful Chemmy Allcott, with whom Jess has trained, to take part.
Author of four best-selling novels Jane Fallon, Karen Gill and Maxine Benson, who founded business network Everywoman in 1999, and civil engineer Michelle McDowell are also fronting the campaign, which aims to raise self-esteem among young girls.
Two stylist fussed over Jess doing her hair and make-up before the shoot last month. She wore an off-white dress and trainers, which she got to keep afterwards.
Rankin, who has photographed everyone from the Queen to Britney Spears and founded several magazines, including Dazed & Confused, took the pictures which are being used.
Jess, of Rowell Way, said: “It was really cool because I have never done anything like that before.
“He was really good. He was really active with us, getting us to do lots of different poses.
“It was weird because I’ve never been around someone famous. It was quite cool.”
Dove has pledged a minimum of £250,000 to pay for one-hour self-esteem workshops in schools for pupils aged 11 to 14. It will also offer training for teachers to deliver the workshops.
Jess said: “Friends I know have low self-esteem due to things like hair colour, wearing glasses and having braces, but really we are all the same underneath. You just have to take the time to get to know someone.”
The campaign will run until May 15.