A cafe owner has decided to help older people who might be struggling to make ends meet this winter by offering a cut-price menu.
Jason Smithers, who owns The Red Cafe in Higham Ferrers, launched the “Bus Pass” menu last week.
He said: “The media is full of stories about fuel poverty and the weather forecasters are predicting a severe winter so I thought we should try and do something to help the older people in the community who might be struggling to pay their bills.
“The menu is about 80 per cent of our regular menu and has things that older people traditionally favour such as porridge, eggs on toast and English breakfasts.
“It’s all sold at cost or just below cost price.
“I’m obviously in business to make money but there are socially acceptable ways of doing this and I have the funds in place to run this until the spring.”
Mr Smithers decided on the bus pass menu after talking to customers and discovering those that want a bus pass always get one and they tend to always carry it with them.
The offer is proving popular with the cafe’s customers. Mr Smithers said: “We have seen a massive increase in the number of older people coming into the cafe, word soon gets around.
“I have to be careful not to upset some of the other customers but I feel we owe it to the local community to support them when we can.”
The Bus Pass menu is available on Mondays, Tuesdays and Thursdays.