A series of events are being held in the county during June to mark National Breastfeeding Month.
Northamptonshire Healthcare NHS Foundation Trust (NHFT), working in partnership with the county council and Northamptonshire Breastfeeding Alliance will be raising awareness throughout the month of the benefits of breastfeeding.
In April 2013, NHFT was awarded the contract for the new countywide breastfeeding support service, which includes a new drop-in service for mums, plus home visits for mothers with complex breastfeeding needs, and training for a range of health professionals to improve breastfeeding rates in Northamptonshire.
The new service is commissioned by the county council, which now has responsibility for public health.
Sharon Robson, children’s services lead for the trust, said: “It is vital that we do all that we can to raise awareness of the benefits of breastfeeding and improve breastfeeding initiation and continuation rates in the county.
“Although the majority of mums in Northamptonshire, 78 per cent, initiate breastfeeding, within six to eight weeks the number of mums continuing to breastfeed is less than half.
“National Breastfeeding Awareness Month is an ideal opportunity to remind people of the importance of breastfeeding, and to tell people about our great new support service.”
Briony Askew, co-chairman of the Northamptonshire Breastfeeding Alliance, said, “We work to normalise, promote, protect and support breastfeeding all year round, but National Breastfeeding Month is a great opportunity to strengthen our message with a series of events and activities aimed at raising the awareness of breastfeeding.”
On Monday, June 24, there will be an information stand at ASDA, Rushden, from 9am to 4pm. Breastfeeding champions and members of the breastfeeding support team will be at the event giving advice and handing out leaflets.
In addition there will be drop-in sessions and consultations for mums around the county.
More information visit www.nhft.nhs.uk/breastfeeding.