More than 90 hanging baskets have been put up in Wellingborough town centre.
Wellingborough Business Improvement District (BID) has been behind the move. The first phase saw baskets put up along Sheep Street, Silver Street, High Street, Midland Road and Market Street in time for the Olympic Torch’s visit to the town last month.
The scheme has now been extended to include Cambridge Street and Oxford Street.
Maxine Richardson from Morris Smith Jewellers in High Street, Wellingborough, said: “It was fantastic to come into work and see all the baskets along the street. It has really made a great difference to the town centre, it makes you want to smile.”
The BID has committed to fund the cost of the baskets, which contain replica flowers, for a minimum period of 18 weeks.
The summer flower baskets that are currently up will be changed at the beginning of September to autumn ones.
The BID will then be looking into the possibility of continuing the scheme throughout the year, with a winter and spring basket.
Wellingborough BID Manager John Cable said: “We chose to have replica flower baskets because at the time of arranging the scheme the hosepipe ban was still in place and these baskets are maintenance free for the businesses.”
The hanging baskets have been installed by Wellingborough company Tom Butler, which is one of the UK’s leading reproduction flower suppliers with more than 50 years’ experience.