Groups asked to help create new development’s identity

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A builder is holding workshops to get people involved in creating the identity for a new development.

Bovis Homes, the main builder behind the Stanton Cross scheme in Wellingborough, has held three community workshops.

The workshops looked to draw on local knowledge to identify the key features and character of Wellingborough, and were attended by 40 representatives from local faith and community groups, business owners and organisations, as well as a number of elected councillors and council staff from Wellingborough Council, Northamptonshire County Council and local parishes.

The idea is to create a clear identity for Stanton Cross, while at the same time establishing it as an integrated part of the town and borough. Once the branding and identity has been created, it will be used on all information materials associated with the development such newsletters, websites, signage and marketing materials.

Regional managing director at Bovis Homes, John Lougher, said: “As we move towards the construction phase of Stanton Cross we need to ensure that the development has a clear brand and identity while at the same time being seen as an integrated part of the town and borough.”

The leader of Wellingborough Council, Cllr Paul Bell, said: “When the first construction work starts, it’s important that residents are kept informed and know what to expect. Having a clear and recognisable brand for the project will make that task easier and it’s great that so many people from different organisations in the borough have been involved.”