It was an early start for many as they queued to be among the first to own the new iPhone 5.
Customers headed to outlets across the county, including the Newlands Centre in Kettering, this morning to pick up the new phone which was available from 8am.
The new phone is thinner and lighter than previous models and can use the newly-announced 4G network.
It costs from £529, with the 32GB model selling for £599 and the 64GB version costing £699.
The phone is already guaranteed to be a best-seller, with the company reporting pre-orders around the world of two million in just 24 hours and many customers not expected to receive theirs until October.
And as county customers finally get their hands on the new iPhone 5, one Wellingborough-based company is preparing for a rush of broken, cracked, scratched and water-damaged devices to come flooding in to its shop.
AppleSparks specialises in repairing iPhones, iPads, iPods and the iTouch, and has been acquiring all the necessary tools and technological know-how required to fix their customers’ new purchases.
Neil Barker, AppleSparks’ owner, said: “Over the last year we’ve fixed hundreds of iPhones which have suffered a variety of mishaps, ranging from coffee spills and scratches, through to being left in cars on hot days or chewed by pets.
“Some are driven over and many have been dropped in the bath or toilet.
“The iPhone 5 costs upwards of £530 and many people buy expensive ‘protection’ plans on top of this.
“However, accidental damage often isn’t covered and, where it is, it can take weeks for a device to be returned, while all its data is usually lost in the process.
“AppleSparks takes pride in professionally and affordably repairing damaged iPhones, often in as little as 30 minutes, while saving the phone numbers and data contained on the devices.
“With one in 10 phones in the UK being an iPhone, we anticipate this will be a real growth market for some time to come.”
Find out more about Applesparks by calling 01933 674772 or visit www.applesparks.com.