Desborough drinks firm says new elderflower vodka is a ‘celebration of our great country’

Dan Brady and Ben Jelley with the new elderflower flavoured vodka
Dan Brady and Ben Jelley with the new elderflower flavoured vodka
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A Desborough drinks firm is hoping to challenge the “status quo” in the spirits industry by launching an English-made vodka.

Ben Jelley, owner of Jelley Distilleries, believes the company’s debut product – an elderflower-flavoured vodka – will challenge perceptions and celebrate British-made produce.

The 27-year-old said: “There’s a bit of family history when it comes to vodka.

“My dad achieved quite a coup when he ran an exporting company in the 1990s by selling vodka to the Russians.

“Now I’m hoping to go one better by establishing a successful vodka that’s made in England.

“Why should Russia have the monopoly on producing vodka, Jelley Distilleries is about challenging the status quo.

“We make spirits the British way, with style, class and character.

“Our new vodka is a celebration of our great country – a home-made product based on heritage and patriotism.”

A launch night is being held on Friday, June 12, at 7pm at Louisa’s Place, St Mary’s Place, Market Harborough.

The vodka is distilled using coriander, liquorice, cardamom, orris root and lemon and infused elderflowers handpicked in rural Northamptonshire.

The company plan to release a range of flavoured vodkas.

Bar and restaurant owners wanting to stock the elderflower vodka, should email benjamin@jelleydistilleries.co.uk.

For more information about the launch night, visit http://on.fb.me/1M4UwLb.