Strictly speaking Kettering people are getting into the dance fever.
S&D School of Dance has opened a new studio in the town and the owners are already reporting a rush of customers.
The dance school, thought to be the third in town, moved into its new Bath Road premises last month.
Joint owner Stuart Tranter said interest had increased since the company had set up its first permanent base. He also put the rise in popularity party down to the TV phenomenon.
He said: “Since opening we’ve had a surge of customers wanting to dance.
“I think the TV show has got people interested and wanting to have a go themselves.
“I’m not surprised because it is a fun hobby which is social and keeps people fit.”
The dance school specialises in ballroom and latin school dance.
It is open with a variety of classes for both children and adults five days a week.
It formerly used village halls in Rushden, Islip, Wymington and Irchester.
But following the closure of Tempo Dance in the town, owners Mr Tranter and his partner Debbie enquired about taking over the premises in Bath Road.
The former dance school was already taken, but a room downstairs was available.
After spending more than £1,000 turning the room into a studio, the dance school opened there last month.
Mr Tranter said: “The new studio is perfect for us. We had been searching for a permanent home for three years so when we found this place we took it straight away.
“Having a base makes the business more attractive to people and we are already benefiting from the effect.”
The school, which was launched five years ago, offers beginners to advanced classes in ballroom and latin.
It also offers accredited examinations and competition training.
People nervous about dancing at their wedding can also get help.
Mr Tranter said: “You can teach someone basic dances in just one hour’s lesson.
“People come along and really enjoy it and can’t wait to come again.”