This new year NHS Northamptonshire is supporting the new hard-hitting stop smoking campaign launched by the Department of Health.
The adverts tell smokers that just 15 cigarettes cause a mutation which can lead to cancerous tumours.
They feature a tumour growing on a cigarette as it is smoked and aim to encourage people to quit over health concerns, by making the invisible damage visible.
The campaign presents smokers with the shocking truth behind cigarettes and encourages those trying to quit to pick up a free Quit Kit from their local pharmacy to help them give up.
It comes in response to statistics which show more than a third of smokers still think the health risks associated with smoking are greatly exaggerated.
Designed to show that every pack of cigarettes is potentially harmful, the campaign will send a tough message about the dangers of smoking to a new generation of young people – many of whom will never have seen such hard-hitting messaging since they took up the habit.
Smoking is the biggest cause of premature death in England and each year it accounts for more than 100,000 deaths in the UK.
To support any smoker wishing to stop, Quit Kits are available for people to collect free of charge from local pharmacies.
Pam Berry, public health specialist at NHS Northamptonshire, said: “We want to help as many people as possible in Northamptonshire to become smoke-free.
“We know how difficult trying to stop smoking can be for many people.
“The Quit Kit is a box of practical tools and advice developed with experts, smokers and ex-smokers, which have helped thousands of smokers quit successfully.”
Anyone looking to quit can call Northamptonshire Stop Smoking Service on 0845 6013116, visit www.smokefree.nhs.uk for information or to find the nearest participating pharmacy for a free Quit Kit.