More patrols and glow-in-the-dark posters are the latest tactics to be employed by Kettering council in its bid to tackle dog fouling in the borough.
The council has joined forces with environmental charity Keep Britain Tidy to try and cut down on dog fouling in a number of problem areas locally.
The new campaign is being launched this month. It is based on research showing dog walkers are more responsible when they think they are being watched.
A Keep Britain Tidy pilot scheme saw an average reduction in the levels of dog fouling of almost 50 per cent in targeted areas. Feedback suggested that dog fouling tends to occur at night time and during the winter months, as some dog owners feel that they can’t be seen under the cover of darkness.
Kettering Borough Council has signed up to what it calls the “edgy and uncompromising poster campaign”, which features ‘We’re watching you’ posters visible after dark.
Environmental Wardens will also be patrolling on foot in the highest affected areas to ensure dog owners are being responsible. Anyone found committing the offence of failing to clear up after their dog will face a fine of £75.
Shirley Plenderleith, the authority’s head of environmental health, said: “Dog fouling is still a key issue in certain areas of the borough.
“The vast majority of dog owners are responsible and pick up after their dog but unfortunately a few irresponsible owners spoil an area for everyone. We hope this campaign reinforces the strong message that dog fouling is unacceptable”.
Cllr Derek Zanger, portfolio holder for regeneration, added: “We are thrilled to be working with Keep Britain Tidy and being a part of such a cutting-edge campaign.
“We hope that we will see the same results as the local authorities who took part in the trial in helping to combat dog fouling in the local area.”
Keep Britain Tidy chief executive Phil Barton said: “We are delighted that Kettering Borough Council is joining with us for this campaign. Our research tells us that people see dog fouling as, by far, the most unacceptable and dirtiest type of litter.
“This campaign has been proven to make a difference and encourage the minority of dog owners who don’t pick up after their pets to do the right thing.”